We are well on our way in 2018!
In March of 2015, when my family decided to team our dream with Correct Craft, there were lots of naysayers with apathy on our direction. Just like what we had done for almost 45 years, everything has a reason. Two and a half years later our goal remains, our vision remains clear and our customers have the best security of any bass boat brand. We are not over-leveraged, we are not dependent on economic times to remain fruitful.
The statement by Correct Craft is "Making Life Better," better for our customers, better for our dealers, better for our staff and make the world a better place. We love that and we live that. It's aligning the views we have in the Pierce family, with the same strong Christian values and ethics we've had for decades. This should never end with the structure we decided to join.
As we entered 2018, we saw 2017 close at a high sales level continuing into the '18 season. This momentum has us in a strong position and sales are brisk to this point. Bass Cat was always a fall product which has held true in '18. We registered nearly as many boats in September and October as were manufactured. Inventory at the dealerships has been limited as we try diligently to stock for the spring.
No doubt the momentum from the Lake Conroe Experience and Houston gave a tailwind with two model debuts at the Expo. The Pantera Classic and Lynx hit target production dates and we managed to see demand jump on them. The existing line continues to meet expected numbers, while the Eyra and Caracal had extremely strong market years.
The Lynx started with people wondering about it's out of the box Bass Cat floor plan. Wedged rod storage, inset locker doors, and a different charisma was questioned. Now it is gaining acceptance at a pace we never thought it would get to this early.
Consumer anticipation leading up to the Pantera Classic release reached the demand level we hoped for. Performance on the 90" beam is where we expected on the big Vee hull and people also like this floor plan. These model releases reached two different markets. Two different customers, with boats hitting garages sooner than we expected.
The Puma FTD, Cougar FTD, Caracal and Eyra mark sales at their tops and we see the Jaguar making its mark where we always knew it belonged. The Jaguar is truly a product unlike any other. People are learning that today at a much faster rate.
2018 brought a lot of new items including the console and step lighting. We have the new seating on Premium models and it really is better. Between the model debuts and additions to our existing line, we have the most robust lineup in the history of our company.
Our Owners Invitational is set for mid-April 2018 on Lake Norfork. The National Team Championship took place at the beginning of November for 11 teams from around the country. It came down to the wire with some familiar faces earning yet another trip to Mexico next year.
We added a lot of staff in all areas to improve our growth. Lead management, quality oversight, engineering and sales enhancements compliment our accomplished team. We are growing, and we are growing fast. At no time in that growth have we compromised our quality. We remain committed to this as always. Those JD Power awards are no longer here, though that same commitment to each of you is as it was before those were presented. Bass Cat customers of years know we tried hard 30-45 years ago. We are still trying hard, that won't end.
Quest has been gaining a lot of knowledge and people are just starting to understand the value it brings. Several have earned money in '17 and more will as we close in on those end of the year events and prep for 2018. The entry for Quest membership will increase from $150 to $200 in mid-January, 2018. Be sure you get your boat registered. This one-time fee will not expire like other incentives and new boats receive free membership at registration.
We are improving in all areas and Yar-Craft continues to do this as well. We have strong plans for Yar-Craft in the future and January will show our first hand there. We hope to continue that evolution now just as we have Bass Cat.
Things here are good and we appreciate everyone's support. For now, we close the book on this Blog as we call a stop to the info stream. We have a Classic in Greenville we have to prepare for and that is coming soon. There we hope to do water demos for Fishers Of Men members in attendance. As a FOMNTT sponsor, we want to personally offer you a ride in a boat as we show support for your organization.
Till the next blog, we Thank YOU for looking through these pages and we hope to see more of you on the water.